The concept of Google paid advertising or pay-per click advertisement is simple and simpler to understand is the way it works.
People use keywords or search terms to search for specific products and services. If that keyword matches the one you have used in your campaign, your paid advertisement would appear next or on the top of common or organic search engine results. This ad would be highlighted in some way or the other and if someone clicks on it, he would be directed to your website.
Benefits of Google paid advertising
It is a measurable marketing campaign
According to the Internet marketing gurus, half of the total money invested in the marketing campaign should be considered wasted. However, this equation is not for pay-per click advertisement as all of its aspects can be measured. This includes even the number of clicks made on the advertisement to the number of visitors and even the time that they spent on the website.
Other countable things are –
- Number Of Impressions
- Click Through Rate (CTR)
- Number Of Conversions
- Conversion Rate
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return On Investment (ROI)
A very remarkable benefit of pay-per click advertisement is that it is extremely cost-effective as the money that you are willing to spend stays in your control. You only have to pay when someone clicks on the ad and this depends upon you as to how much to spend and the options are virtually limitless.
This benefit becomes even more prominent when you are working with a skilled professional specializing in social networking services as in that case, you have a firmer control over your campaign.
Other benefits include –
You get the Maximum Relevance
The services offered are Highly Targeted as you have Location Targeting, Mobile Targeting, Language Targeting, Time Targeting, Auto-Tagging